Responsible for launching over 20 Global initiatives for COVERGIRL & Max Factor UK cosmetics brands over a 3-year period. Established the ALIVE visual identity as bridge gap to move COVERGIRL brand identity & visual equity forward.
Management of design firm to deliver on principles of brand equities while designing work under constraints of business needs.
Established & integrated a new Design Function into the Global Cosmetics business.
Lead weekly Design Review for broader organization with experience presenting in front of upper & executive level management.
Design Thinking Facilitator. Facilitated multiple events such as new hire forums & business brainstorming sessions.
Designed & developed strategic visual guidelines for all WALL assets for Walgreens. COVERGIRL estimated a total lift of 15-20% to business, translating into more than a $10 million dollar bump in net outside sales on an annual basis based on this work.
Owner of 4 US Patents: Cosmetic Package US D626012 and D626013, Cosmetic Product US D620638 and D620194