ERIN NELSON

Proactively driving the integration of insights into the design process for LG&P in-store marketing initiatives, displays, fixtures, branding and graphic design initiatives. My role not only integrates insights into the development process but also ensures that LG&P’s finished products deliver on the particular insights. I've worked with the following corporations: Whirlpool (US & Canada), KitchenAid (US & Canada), Maytag, The Home Depot, Frito Lay, and Callaway

FOREMAN WOLF is a multimillion dollar restaurant group located in Baltimore, Maryland.

My responsibilities included the coordination, production, art direction and design of a diverse range of visual communications, including advertisements, print collateral, invitations, online identities, social media positioning, signage and other visual materials to meet the communication and marketing needs of the company.

I maximized our social media presence in the market by driving traffic to our sites via online advertising and print collateral. This effort resulted in 3X number of "likes" on our individual Facebook pages & Twitter feeds.

Responsible for launching over 20 Global initiatives for COVERGIRL & Max Factor UK cosmetics brands over a 3-year period. Established the ALIVE visual identity as bridge gap to move COVERGIRL brand identity & visual equity forward.

Management of design firm to deliver on principles of brand equities while designing work under constraints of business needs.

Established & integrated a new Design Function into the Global Cosmetics business.

Lead weekly Design Review for broader organization with experience presenting in front of upper & executive level management.

Design Thinking Facilitator. Facilitated multiple events such as new hire forums & business brainstorming sessions.

Designed & developed strategic visual guidelines for all WALL assets for Walgreens. COVERGIRL estimated a total lift of 15-20% to business, translating into more than a $10 million dollar bump in net outside sales on an annual basis based on this work.

Owner of 4 US Patents: Cosmetic Package US D626012 and D626013, Cosmetic Product US D620638 and D620194

Generated case studies, pitch boards & direct main campaigns

Generated 2 National print advertisements for Nestle.
Developed campaign work for Nestle and Chase Bank

Visual Communication Design in Brand Identity & Graphic Design

Personal Website, Pinterest

U.S. Patents Cosmetic Package US D626012 Cosmetic Package US D626013 Cosmetic Product US D620638 Cosmetic Product US D620194

print design, advertising, logo design, typography, social media, leadership opportunities, photography, music, international travel, professional networking, cooking, reading, painting, gardening, branding, consulting, strategic thinking